What Gupshup's pricing page shows
| Plan | Price | Users | Notes |
|---|---|---|---|
| WhatsApp API self-serve | $0.001 per message (template and session messages alike), no plan price shown[1] | Not listed | WhatsApp's own charges billed at actuals; media over 64 KB listed as free; voice $0.0001 a second |
| Enterprise | On request ("For enterprise features & pricing, please click here")[1] | Not listed | Conversation Cloud, AI agents, co-pilot, voice and RCS |
What is not in the plan price
Not included: WhatsApp's per-message fee is billed at actuals on top of Gupshup's $0.001, and the page notes Meta charges for service messages from 1 October 2026[1]. Meta's charges are per message and per market; since 1 October 2026 service messages are charged after 1,000 free ones per number each month.[3] The AI agent: not part of the self-serve page. The home page sells "Gupshup AI Agents", an AI co-pilot for human agents and a Conversation Cloud to enterprises; no price shown.[2]
A worked example
10,000 marketing messages to Indian numbers on the self-serve API.
- Gupshup's fee: 10,000 × $0.001 = $10 (about ₹880 at ₹88 to the dollar — the page prices in USD)
- Meta's India marketing rate at actuals: 10,000 × ₹0.8631 = ₹8,631 (Meta's INR rate card)
- No platform plan on the self-serve page; the inbox, bot builder and AI agents are enterprise products priced on request
Total: $10 in Gupshup fees (about ₹880) for the 10,000 messages, with Meta's ₹8,631 at actuals on top — about ₹9,500 before tax and before any enterprise plan.[1]
How bananaleaf.ai is priced
There is no public plan price: the plan is set per organisation after a call, and WhatsApp messages are billed at Meta's cost plus a stated markup on a prepaid balance. The AI agent, the pipeline, bookings and campaign tracking are the product, not add-ons. Ask for one monthly total and compare it with the figure above.
Questions people ask
How much does Gupshup cost per month?
10,000 marketing messages to Indian numbers on the self-serve API: $10 in Gupshup fees (about ₹880) for the 10,000 messages, with Meta's ₹8,631 at actuals on top — about ₹9,500 before tax and before any enterprise plan, from Gupshup's own pricing page opened 2 November 2026. Meta's message charges are extra.
Does Gupshup's price include WhatsApp message charges?
No. Not included: WhatsApp's per-message fee is billed at actuals on top of Gupshup's $0.001, and the page notes Meta charges for service messages from 1 October 2026. Meta also charges for service messages after 1,000 free ones per number each month since 1 October 2026.
Is the AI agent included?
Not part of the self-serve page. The home page sells "Gupshup AI Agents", an AI co-pilot for human agents and a Conversation Cloud to enterprises; no price shown.
What does Gupshup charge for the WhatsApp API?
Its self-serve pricing page (opened 2 Nov 2026) states a standard $0.001 per message fee, with WhatsApp's own per-message charges billed at actuals. The page shows USD only and no monthly plan; enterprise features and pricing are on request.
Is Gupshup for small businesses?
Its home page sells to enterprises (banking, insurance, large consumer brands) and does not mention SMBs; the self-serve API is a raw API for developers. bananaleaf.ai is built for a small team on one WhatsApp number.
Sources
Every numbered link above points to one of these, opened on the date shown.
- 1Gupshup — WhatsApp API self-serve pricing page (opened 2 Nov 2026) gupshup.ai
- 2Gupshup — home page: products, channels and positioning (opened 2 Nov 2026) gupshup.ai
- 3Meta — WhatsApp Business Platform pricing (changes effective 1 Oct 2026) developers.facebook.com
Checked 2 November 2026. Prices and plan names change; if Gupshup's page says something different today, tell us and we will re-check.