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The ad behind every chat
When someone taps your Click-to-WhatsApp ad, the ad's name and headline are saved on the lead.
Neha S.From: Pool villa reel · Diwali offerMeta ad
ProductClick-to-WhatsApp ads, links and QR codes
Which ad, link, QR code or post each lead came from, and stage changes sent back to Meta so ads optimise for customers, not clicks.
Your own WhatsApp numberOfficial Meta APIWe set it up with you
See clicks, leads and sales per source, and tell Meta which clicks became customers so your ads find more like them.
| Source | Clicks | Leads | Won |
|---|---|---|---|
| Meta ad · Pool villa reel | 1,240 | 86 | 9 |
| Instagram bio link | 310 | 41 | 5 |
| Flyer QR code | 96 | 22 | 3 |
Sound familiar?
Meta says you got 300 chats, but not how many of them paid.
Flyers, bio links and posts all send people to the same number.
Your ads are optimised for clicks, not for buyers.
Reporting means a spreadsheet nobody keeps up.
What it does
When someone taps your Click-to-WhatsApp ad, the ad's name and headline are saved on the lead.
Each flyer, bio link or post gets its own short link and QR code, with clicks counted.
Clicks, leads, replies and sales for each source, side by side.
When a lead reaches a stage you choose, Meta is told, so it shows your ads to more people like your customers.
People who fill in a Meta lead form land on your pipeline like any chat.
See it in your business
Pick yours to see the questions your customers ask, the pipeline in your words, and an example chat.
The difference
You know how many chats an ad brought, not how many sales.
Each source shows clicks, leads, replies and sales side by side.
Every flyer and post points to the same number, untraced.
Each one has its own link and QR code, counted separately.
Meta optimises for anyone who taps.
Meta learns which clicks became customers and finds more of them.
Getting started
Link the WhatsApp number you already use (the WhatsApp Business app keeps working) and, if you like, Instagram.
Upload your price sheet and documents, check what the AI read, and set your pipeline stages.
Try it in a test chat until the answers are right. We do all of this with you on a call.
Questions
Still unsure? Ask us on WhatsApp — a person replies.
When someone taps your Click-to-WhatsApp ad, Meta sends the ad's details with their first message. We save them on the lead, so you can see the ad behind every chat.
Yes. Each source gets its own short link and QR code, so you see clicks, leads and sales for each one.
Yes. When a lead reaches a stage you choose, a conversion goes back to Meta, so it shows your ads to more people like your customers.
No. You create ads in Meta Ads Manager as usual; here you see which ones bring customers.
No. Meta only shares the ad details on the first message, so leads that arrived before tracking was on stay without a source.
Where next
Tell us what you sell. We'll show it on your own price sheet, then set it up with you.
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