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Approved templates
Write a template in the builder and submit it to Meta from there.
MarketingUtilityApproved ✓
SolutionsBulk WhatsApp on the official API
Approved templates, Meta's limits explained, drip sending in daily batches, and every reply answered by AI. No cracked apps, no banned numbers.
Your own WhatsApp numberOfficial Meta APIWe set it up with you
300 a day at 11:00, weekdays only, one report and one pause button for the whole list.
| Day | Sent | Read | Replied |
|---|---|---|---|
| Mon | 300 | 241 | 38 |
| Tue | 300 | 256 | 44 |
| Wed | 300 | — | — |
Sound familiar?
Chrome extensions and modded apps get your main number banned within a day.
Meta's sending limits and template rules are hard to follow.
A blast to 5,000 people gets replies nobody has time to answer.
You pay for messages that never reach anyone.
What it does
Write a template in the builder and submit it to Meta from there.
Filter by campaign, stage, tag or offering, or upload a CSV. Opted-out people are always left out.
Send in daily batches or a ramp, at a time in your timezone, to stay inside Meta's limit.
Every reply opens a chat the AI answers from your price sheet.
Is the offer valid for 14 June?
Yes, 14–17 June is within the offer: ₹16,800 for 3 nights. Shall I hold it?
A broadcast reply opens the chat window, and the AI agent answers it from your documents and prices.
Hi, is the 3BHK villa free 20–22 Dec? We are 6 people.
Yes, Sea Breeze (3BHK, private pool) is free those nights. ₹28,000 a night, so ₹56,000 for 2 nights for up to 8 guests. Shall I hold it for you?
Haan, hold karo. Breakfast included?
Breakfast is ₹450 per person a day, not included in the villa rate. Holding Sea Breeze for 20–22 Dec now.
People who reply move onto your pipeline with what they asked, so the sales team picks up warm leads.
See it in your business
Pick yours to see the questions your customers ask, the pipeline in your words, and an example chat.
The difference
A bulk-sender app risks your main number.
Every message goes through Meta's official API with approved templates.
One huge blast breaks Meta's daily limit.
A drip sends in daily batches, as one broadcast with one report.
Hundreds of replies, nobody to answer them.
The AI answers every reply and hands the hot ones to your team.
Getting started
Link the WhatsApp number you already use (the WhatsApp Business app keeps working) and, if you like, Instagram.
Upload your price sheet and documents, check what the AI read, and set your pipeline stages.
Try it in a test chat until the answers are right. We do all of this with you on a call.
The details
The broadcast limit, templates, what a message costs, and how a broadcast runs here.
Most searches for a “WhatsApp bulk message sender” end at a cracked app or a Chrome extension that drives WhatsApp Web. Those get numbers banned, often within a day, and the number is usually the one the business runs on. The official route is Meta's WhatsApp Business API. It has rules, and this page explains them before it explains the product.
Every promotional message is a template Meta approved.Outside a customer's 24-hour service window you can only send template messages, in one of three categories: marketing, utility or authentication. Meta reviews a new template automatically and says the review can take up to 24 hours. A template with recurring negative feedback or low read rates can be paused, then disabled. Meta: template guidelines
The broadcast limit is a count of unique numbers per rolling 24 hours. A new business portfolio may message 250 unique numbers outside the window in a 24-hour period. The next levels are 2,000, 10,000, 100,000 and unlimited. The limit belongs to the business portfolio, so two numbers share one allowance. Meta: messaging limits
Moving up is earned, not bought. From 250 to 2,000 you verify the business with Meta (or your provider verifies it), or you send 2,000 delivered template messages to unique numbers within 30 days with high-quality templates. Above 2,000, Meta raises the limit one level within six hours when your messages are rated high quality and you used at least half of your current limit in the last seven days. Blocks and reports move it the other way.
Meta also limits how many marketing templates one person receives from all businesses combined. A marketing message to someone who has had many that day can be refused, which is one more reason to send fewer, better-targeted broadcasts.
You pay per delivered message. Nothing is charged for a message that never reached the phone, and nothing for what customers send you. Per-message pricing has applied since 1 July 2025; since 1 October 2026 free-form replies are free only for the first 1,000 a month per number. Meta: pricing
Meta's price for a delivered message to an Indian (+91) number, from its INR rate card effective 1 July 2026:
| Message type | Meta's rate, India | 10,000 messages |
|---|---|---|
| Marketing template (a broadcast with an offer) | ₹0.8631 | ₹8,631 |
| Utility template (an update the customer expects) | ₹0.1150 | ₹1,150 |
| Reply inside the 24-hour window, after 1,000 free a month | ₹0.1150 | ₹1,150 |
Those are Meta's charges, before tax and before any provider's fee. bananaleaf.ai bills Meta's rate plus a stated per-message markup from a prepaid balance, and charges only for messages that were delivered: a campaign reserves the amount at launch and the undelivered part is refunded. The full rate card and the October 2026 changes are in our WhatsApp Business API pricing guide.
Message. Pick an approved template, or write one in the builder and submit it to Meta from there. Blanks like {{1}} are filled per person from the contact (name, city, the offering they asked about) or a fixed text, resolved before sending so what you previewed is what goes out.
Audience. Filter your contacts (campaign, offering asked about, pipeline stage, tag, came from an ad, messaged in the last N days, gone quiet), pick people by hand, or upload a CSV that only needs a phone column. Anyone suppressed (opted out) is left out of every broadcast, and the preview says how many.
Schedule. Now, at a time, or as a drip: one broadcast sent in daily batches of a fixed size, or a ramp (100 today, 200 tomorrow, 300 the day after, up to a cap), at a send time in your timezone, weekdays only if you like. It stays one broadcast with one report and one pause button, which is what keeps a 5,000-number list under your messaging limit without five separate sends.
Sending. A worker sends at a paced rate, heartbeats so a restart resumes rather than repeats, waits through your quiet hours, and pauses the broadcast on a high failure rate instead of burning your quality rating. Each recipient gets exactly one send; the same person can never be sent the same broadcast twice.
Replies.A reply opens the 24-hour window, and the AI agent answers it from your documents and price sheet, in the customer's language. Your team sees the thread, can take over with one typed message, and the lead's pipeline card records that they replied.
Report. Sent, delivered, read, replied, failed per broadcast, per day for a drip. Then Send again: a new draft with the audience chosen from the outcome (not read, not replied, failed), without re-sending to anyone who already received it.
A boutique hotel has 1,800 past guests who agreed to hear about offers. The marketing team schedules a monsoon-season broadcast as a drip of 300 a day at 11:00, weekdays only, using a template Meta approved the day before:
Broadcast (marketing template)Hi Priya, monsoon stays at Palm Grove are 30% off for June and July — sea-view rooms from ₹5,600 a night with breakfast. Reply here for dates, or tap below to see the rooms.
PriyaHi! Is the offer valid for 3 nights from 14 June, 2 adults + 1 child?
AI agentYes — 14 to 17 June is within the offer. A sea-view room for 2 adults and a child under 12 is ₹5,600 a night with breakfast, so ₹16,800 for 3 nights before taxes. Shall I hold it for you?
PriyaPlease hold. Can I pay on arrival?
AI agentNoted — I've passed the 14–17 June request to the reservations team, and they'll confirm the payment options with you here.
The reply arrived inside the 24-hour window, so the AI answered free-form; the price came from the hotel's offerings sheet and the dates were checked against the offer's own conditions. 'Pay on arrival' was not on file, so the AI handed over rather than promise it. Names and prices are illustrative.
Meta's limits, template and pricing rules above were read from these pages on 2 November 2026. They change; if Meta's page says something different today, tell us and we will re-check.
Questions
Still unsure? Ask us on WhatsApp — a person replies.
On the WhatsApp Business API, Meta limits how many unique phone numbers a business can message outside the 24-hour customer service window in a rolling 24-hour period: 250 for a new business portfolio, then 2,000, 10,000, 100,000 and unlimited. The limit is per business portfolio and shared by all its numbers. (Meta's messaging-limits page, read 2 November 2026.) The WhatsApp Business app's broadcast lists are a different thing: 256 contacts per list, and only people who saved your number receive them.
From 250 to 2,000: verify your business with Meta, or have your provider verify it, or send 2,000 delivered template messages outside the window to unique numbers within 30 days using high-quality templates. Above 2,000, Meta raises the limit one level automatically within six hours when your messages are high quality and you used at least half of your current limit in the last seven days.
Yes, if you send on the official WhatsApp Business API with approved templates to people who agreed to hear from you, and you stop when they ask. Numbers get banned for using unofficial bulk senders, for high block and report rates, and for sending to people who never opted in. bananaleaf.ai only sends through the official API and suppresses anyone who writes STOP.
Yes. Any message sent outside a customer's 24-hour window must be a template Meta has approved in the marketing, utility or authentication category. Meta reviews templates automatically and says review can take up to 24 hours. Replies inside the window can be free-form.
Meta charges per delivered message, by category and by the recipient's country. For an Indian number a marketing template is listed on Meta's rate card; see the table on this page. Meta adds nothing monthly; bananaleaf.ai bills Meta's rate plus a stated per-message markup, prepaid, and charges only for messages that were delivered.
Only if your portfolio's limit allows it, and even then a single burst invites blocks. bananaleaf.ai's drip sending breaks one broadcast into daily batches (say 300 a day, or a ramp from 100 upwards) at a time you choose, as one broadcast with one report. A batch that fails at a high rate pauses itself.
Yes. A reply opens a 24-hour window, and the AI agent answers inside it from your documents and price sheet. A reply to a campaign broadcast also moves a waiting lead onto the pipeline, and your team sees who replied, read, or did not read.
Yes. 'Send again' copies a finished broadcast as a new draft and lets you pick the audience from the first one's outcome: everyone, failed, skipped, not read or not replied.
Where next
Bring your list and your message. On the call we check your limit, submit the template and set the drip.
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